Gigglechick and the campaign for fun(ds)

Art Director Erin Bennett has a nice little thing going at her blog, www.gigglechick.com. She's currently running a campaign to acquire a Big Bertha driver. Pretty clever, but it doesn't match the $1,000+ she's already raised for the Mini Cooper convertible.

Interesting ideas. But not from the standpoint of getting folks to give money on a whim...we do that every day. What's a $1, right?

What's more interesting to me is the fun Erin's having with her "campaigns". What would happen to your business if you had fun with your marketing campaigns? I'm guessing you'd see some extra cash, too. After all, humor gets the attention of the customer. You remember all those Super Bowl ads, right? Not one of them advertises their product in the same manner that most small businesses advertise theirs. How many people will talk about your advertising campaigns tomorrow morning?

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